Relatório Email Marketing

Relatório Email Marketing - BEATDAGAME

Análise detalhada das campanhas de email no período de 1 janeiro 2025 a 17 novembro 2025

Objetivos das campanhas

Primário: Gerar cliques para páginas de deals (rakeback)

Secundário: Nutrir jogadores com conteúdos estratégicos sobre poker online

📊 Volume e Cadência

Período Analisado

1 January 2025 to 17 November 2025

Primary Objective

Generate clicks to rakeback deal pages

Secondary Objective

Educate players with strategic poker content

📈 Volume & Cadence

Total Campaigns Sent

42 newsletters

Current Subscribers

10,352 (+395 from Jan)

✉️ Open Rate

4.95%

Benchmark: 15-28%

🖱️ CTR

0.05%

Benchmark: 1.5-3.5%

🚪 Unsubscribes

0.03%

Low churn rate

🏆 Best Performing Campaign

Subject: "Aproveite o Deal Exclusivo da Beatdagame na QQ Poker!"

Open Rate

11.64%

CTR

0.22%

🎯 Current Segmentation

Single non-segmented list

Recommended Segmentation:

Opened emails
Clicked emails
Never opened
VIP rakeback
PT (Portugal)
BR (Brazil)

🤖 Automation Flow

Current: Simple welcome onboarding

Day 0

Welcome to BDG & how rakeback works

Day 1

Rake mistakes grinders make

Day 3

Bankroll management

Day 5

Table selection for max rakeback

Day 7

Disciplined session checklist

🔍 Diagnosis

List size is competitive but audience engagement is low
Open rates need improvement to feed rakeback funnel
Current CTR doesn't show significant intent volume
Risk of slow domain reputation erosion without improvement

📌 Conclusion

BDG's email marketing isn't generating impact proportional to the list's potential. Priority should be gaining relevance through segmentation rather than sending more campaigns, transforming email into a rakeback intention engine.